Due to school and young adult segment consumers are highly sensitive to the latest trends in designs; we put a very special emphasis in the development of the trendy tendencies for our segments.
Although innovation has been key for our success, all our licensee brand designs fully respect the International Brand Mandatory's.
Business Strategic Association with the major and best distributors in each country reinforces the brands presence and its availability for our main consumer's target, offering an affordable line of products with highest quality standards.
This is a continue process. Innovation and search of Premium Licensees will strength our differentiation from our competitors, while at the same time we keep our Business Mission to offer to the market the best products in our Business Category.
There are not too many companies in the region who offers the expertise we have achieved during the past 21 years, and the deep knowledge of the Latin America Market.
Our best credential to Regional Recognition, is to be the one of the most important company in the region into this business category. We have all the capabilities and all the resources to launch the licensees brands in the region and maintain its global positioning as one of the most Premium Brand associated with a High Quality line of back packs and accessories.
How we do it?
Our corner-stone of our Business Strategy is to manage the whole process, from the beginning being aware of the latest trend in designs, product lines, anticipating what final consumers with look for, to the production process taking care of the highest quality and the best fabrics available, and finally to select the best qualified as Business Partner for the distribution process in each country.